According to a new study, the 'streaming wars' narrative created by the press proved to be incorrect. All major streaming platforms have seen a growth in subscriber count. This is a result of users adding new subscriptions without unsubscribing the ones they already pay. For example, Netflix subscribers are taking approximately three other streaming services while HBO Max subscribers — almost five. This lead to Netflix still being the dominant service, surpassing 200 million subscribers worldwide. The numbers are expected to grow even higher, as much of the US re-enters some form of self-quarantine this winter. This will likely lead to largely increased internet traffic in the video streaming domain.

Further reading:

https://www.lightreading.com/cablevideo/streaming-wars-battle-of-addition-not-attrition---analyst-/d/d-id/766849

https://www.lightreading.com/cablevideo/netflix-blows-by-200-million-subs-worldwide-/d/d-id/766764